Talking and Walking the Diversity and Inclusion Mandate: What to Do About D&I in the Workplace

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Categories: Diversity & Inclusion, Ethics, Leadership & Management, Techniques & Tactics

This is not a “preaching to the choir” webinar, but a webinar to educate and equip organizational change. We encourage white males to attend, short of saying, “Hey you, white man, come to D&I.”

In “What it’s like to be Black in PR,” a short documentary released by PR Week, participants vocalized their opinions of representation and engagement in a PR agency, and called for a response by corporations to insist on diversity within the contracted PR teams. This video highlights the struggle of inclusivity that is difficult to measure and understand without having a conversation with underrepresented populations. However, research and data exist that can help management and leadership build the basic foundation to nurture an inclusive environment.

Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment.

Fundamentally, we have often divorced the personal from the business; however, as the landscape of organizational visions and missions change, the business sphere that has often been described as amoral must engage questions of morality, philosophy and psychology to ensure the longevity of firms and agencies. Viewers will be challenged to respond to diversity and inclusion mandates and a future that calls for action in the face of moral injustice.

By the end of this webinar, participants will be able to:

  • Construct one of the basic models of minority experience within organizations.
  • Understand the best practice responses to diversity mandates.
  • List initiatives used to build inclusive environments.


Rochelle L. Ford, Ph.D., APR, dean, Elon University

Photo of Rochelle L. Ford, Ph.D., APR

Rochelle L. Ford, Ph.D., APR, is a professor and the chair of the Public Relations Department at the S.I. Newhouse School of Public Communications at Syracuse University. Previously she served as a professor and administrator at Howard University where she earned more than $2.14 million in grants.

An internationally sought after speaker, she has presented to organizations such as Bermuda’s Department of Communications and Information, the Management School of London, Omnicom, AdColor, Council of PR Firms, 4A’s, AAF, PRSA and Edelman. She wrote the monthly column, “Diversity Dimensions” for Public Relations Tactics. Her scholarship has appeared in The New York Times, book chapters and refereed journals. She received PRSA’s D. Parke Gibson Multiculturalism Award, PRSA’s National Capital Chapter Diversity Champion Award, the Plank Center for Leadership in Public Relations Milestones in Mentoring Award, the National Black Public Relations Society Founders Award, and PRWeek’s 30 Under 30 Award.

A PRSA National Board senior consultant, Champions of PRSSA co-chair, PRSA Foundation trustee and a member of the Arthur W. Page Society, she’s attended Harvard, Southern Illinois, Maryland and Howard Universities.


Peta Long, graduate fellow, Syracuse University

Photo of Peta Long

Peta Leitermann-Long, is a doctoral student and researcher at the S.I. Newhouse School of Public Communications, where she specializes in political communication, public relations, and diversity and inclusion. Her doctoral thesis, which she aims to complete before August 2018, examines the effects of the 2016 US Presidential debates. This follows her work on political leadership profiles, which started with her Master thesis in Pan African Studies that looked at the political communication philosophy as communicated in the speeches of the late Michael Manley, former Prime Minister of Jamaica. She received her Bachelor of Arts degree, second class honor and dual major from the University of the West Indies, Mona Campus, in July 2008 where she studied Philosophy and Media and Communication.
Letiermann-Long is currently working on a book with Drs. Rochelle Ford and Hua Jiang on diversity and inclusion practices, which builds on their award-winning paper and industry bench mark study, “Diversity and Inclusion (D&I) in Recruitment and Retention of Public Relations Talent from Under-Represented Groups: A Study with the Arthur W. Page Society Members 2016.” She is currently a board member of the Popular Culture Association and American Culture Association. She is a part of Women Get It Done movement in D.C., and an active member of the International Association of Business Communications - Caribbean.
Student, teacher, researcher, motivator, problem-solver, creator, communicator - endearing words that describe Peta Leitermann-Long.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.