Planning for Tomorrow and Staying Ahead of the News

Live Aug. 22, 2019 3–4 p.m. EDT
On-Demand, available Aug. 29
Full Price: $200
Members: Free!

Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

Current events can assist in providing a talking point for a specific issue or PR campaign you are building.  It is critical to understand the landscape surrounding a current event and its larger themes in the news in order to remain in front of your communication messaging.

In this webinar, the Associated Press will discuss ways to strengthen your communications strategy through anticipating current events. Guest presenters will share ideas for PR and communication professionals who build campaigns to maximize their planning efforts and stay ahead of current events by using tools and research techniques you may not expect.

By the end of this webinar, participants will be able to:

  • Discover and make authentic connections with awareness days.
  • Address current events to provide insight for your communication team and clients.
  • Leverage celebrity birthdays and events to highlight partnerships and products in a genuine manner.


Opal Barclay, product specialist, The Associated Press

Jake Kreinberg, product manager, The Associated Press



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.