Leveraging Micro-Influencers in Social Media


Availability
On-Demand, available until Aug. 27, 2020
Recorded Aug. 20, 2019

Categories: Emerging Trends, Social Media, Techniques & Tactics

Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates.

The word “Influencers” has been a buzzword in the social media marketing world for years. Influencer marketing uses key leaders or individuals to help drive the message of your brand. Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000. Social media is increasingly becoming SoLoMo: social, local, and mobile, and micro-influencers can help tap into that market as a trusted source. Santa Fe-based social media strategy company Simply Social Media knows how to utilize micro-influence on a macro scale. They’ve been leveraging their grassroots, local-centric Instagram micro-influencer social media accounts to introduce their clients to a fresh new demographic through both public and private social media events called InstaMeets. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates.

By the end of this webinar, participants will be able to:

  • Understand why micro-influencer marketing should be implemented in their marketing campaign.
  • Define how to determine their objectives when working with micro-influencers.
  • Describe how to find micro-influencers and make sure they are a good fit for their objectives.
  • Summarize how to measure success when working with micro-influencers.

Presenters

Caitlin Jenkins, Co-Owner, Simply Social Media

           

Amy Tischler, Co-Owner, Simply Social Media

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.