Virtual Agency or Independent Practice? A PR Entrepreneur’s Guide to Success

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Leadership & Management, Techniques & Tactics

Have you always felt you were a born entrepreneur? Maybe you dream about starting your own solo practice or virtual PR agency where you take the lead and growth is your responsibility. If you’ve already had that “Aha!” moment, but don’t know where to go from here, this webinar is for you.

 You’ll learn about the rewards and risks of starting your own venture from the principal and founder of a virtual PR and marketing agency and PRSA Independent Practitioners Alliance member, and from the CEO and founder of a marketing and communications consultancy and adjunct PR professor at San Jose State University. They’ll help you estimate your financial and time investment, show you how to use networking, social media and online resources to find prospective clients, implement best practices for critical business functions and use your APR skills to think strategically while adjusting tactics on the fly.

 Participants will come out of this webinar with 10 time-tested tips to develop a significant competitive advantage, recruit a loyal agency staff, expand service offerings by collaborating with contractors and other indies, attract top design talent, provide integrated marketing communications and brand identity, find and retain clients, become a valuable asset who helps clients meet organizational challenges like crisis management and corporate social responsibility, develop effective marketing and social media initiatives, and implement practical, real-world solutions to manage your thriving business while maintaining a satisfying work/life balance.

By the end of this webinar, participants will be able to:

  • Estimate the financial investment and time required to launch an agency or practice, and use networking, social media and online resources to find prospective clients.
  • Position and promote a virtual agency or independent practice using cost-effective marketing, websites and social media platforms.
  • Manage virtual agency staff and contractors to avoid turnover.
  • Implement best practices for critical business functions. Manage a thriving business using time-tested, real-world solutions for tracking time, expenses and overhead.


Mar Junge, Principal & Founder, c3PR

Rene Siegel, CEO, Connext


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.