How to Write Better, Easier and Faster

Master the Writing Process

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Techniques & Tactics, Writing

“Other writing coaches tell you what to do. Ann shows you how.”— Roberta Laughlin, vice president, mutual funds marketing, Northern Trust

Want to come up with fresher, faster, more inspired story ideas and writing insights? Welcome to the wonderful world of the writing process and creative process.

In our writing-process webinar—Write Better, Easier and Faster— you’ll master a five-step creative process that helps you produce more and better ideas. Specifically, you’ll learn how to:

  • Write while washing the dishes: Find out why taking a walk, a nap or a break is actually part of the creative process.
  • Treat writer’s block, procrastination and formulaic thinking: When you understand the creative process, you can end-run some of the common problems that writers and editors face.
  • Avoid “creative incest”: Stop creating communications that are dull replicas of the same thing you did last year—and the year before that.
  • Take five simple steps to a new idea. The more you understand how your brain creates, the more creative you’ll be.
  • Lead better brainstorming sessions. Help your group dream up more bright ideas with one simple trick.
  • Practice Papa Hemingway’s advice on the creative process. Find out what to do after you come up with your brilliant idea.

“I can use these tools right away, right now!”— Dorothy Tate, public relations manager, Iowa Soybean Association


Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.