GENERATION Z - Trends and Insights

Hosted by the Health Academy.

On-Demand, available until March 19, 2020
Recorded March 12, 2019

Categories: Emerging Trends, Techniques & Tactics

Gen Z makes up approximately 26% of the population, surpassing Millennials in size. The Gen Z population is growing in age, but their behaviors and consumption patterns are already inspiring new trends in the marketplace and disrupting how communication is created, shared, and received. This webinar will discuss trends, and innovative ways to engage this audience.

By the end of this webinar, participants will be able to:

  • Understand current trends in marketing towards a Gen Z audience.
  • Use learnings to adapt media strategies.
  • Apply learnings to create engaging creative for a Gen Z audience.


Rachel Tyree, MPH, communications and community relations director, Los Angeles County Department of Public Health

Photo of Rachel Tyree, MPH

Ms. Tyree is the Communications Director for the Los Angeles County Department of Public Health Division of Chronic Disease and Injury Prevention. She oversees media and public education campaigns on tobacco and obesity prevention, and currently on marijuana use (adult) and youth prevention, as well as opioid/prescription drug use. Previously, she served as the Public Information Officer for the Department. With an undergraduate degree in Communications Studies from UCLA and a Master’s in Public Health from Emory University, Ms. Tyree has worked in the private, not-for-profit, and government sectors.

Renee Fraser, Ph.D., CEO, Fraser Communications

Photo of Renee Fraser, Ph.D.

Renee Fraser, Ph.D. is the founder and CEO of Fraser Communications the largest female owned and led integrated advertising agency in Southern California. Clients include Lexus, East West Bank, Nuvision, Hyundai, Ontario Airport, First 5 California with their Talk. Read. Sing.® campaign, and more. Renee serves as the Chair of the Board for Wise and Healthy Aging and serves on the boards of Girls Inc. and NAWBO-LA as well as the national board of 2020 Women on Boards. Previously she served on the boards of National Volunteers of America, United Way of Greater LA County, Harvard University Women’s Leadership Board at The Kennedy School and Women Presidents Organization.

Renee was honored as one of the “50 Most Influential Women” by Los Angeles Magazine for her many contributions in civic leadership (United Way board, National Volunteers of America board and Co-Chair of Business Task Force to end homelessness in L.A./Home for Good). Renee encouraged entrepreneurship through her radio show “Unfinished Business”, for five years. She’s a featured columnist on and has been featured on Forbes, the Huffington Post, and many others. She is also the creator and host of The Deciders on KABC 790AM in Los Angeles airing every Saturday at 5:30 PM PST. In everything she does, her steadfast principle of doing well by doing good follows her closely.

Renee received her B.A., M.A. and Ph.D. from University of Southern California. She enjoys life with her three wonderful daughters.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.