Micro-Moments in PR: Strategies for Mobile Communications

On-Demand, available until March 27, 2020
Recorded March 27, 2019

Category: Communication Strategy

91% of us pick up our smartphones to search for info when we're in the middle of something else. And the content we discover is an opportunity for marketing and PR. This interactive session will show you how to create PR stories that reach audiences during moments of intent.

Google calls these, 'I want to know, I want to go, I want to do, I want to buy' moments. And they're not alone. A study by Twitter and Facebook reported we consume content more quickly on mobile devices and underscores the importance of catching people in the moment.

PR has always been about discovery, but our primary source was media. And now micro-moments have the potential to transform the way we find news and information.

In this interactive and informative webinar, Martin Waxman explores micro-moments and a mobile-first approach content. He explains why we need to look at the world from our audience's perspective and how to create the kind of multimedia content that helps, engages and inspires people in the moment.

By the end of this course, participants will be able to:

  • Understand how micro-moments work, why they're important to digital PR, and how they're reshaping mobile search and discovery.
  • Apply tips and techniques that help communications professionals better understand their audiences, and become a trusted source for content that helps people when they're looking for info or news.
  • Develop communications strategies that integrate multi-media storytelling techniques into communications programs.

Webinar and content sponsored by:



Martin Waxman, MCM, APR, President, Martin Waxman Communications

Photo of Martin Waxman, MCM, APR

Martin Waxman, MCM, APR, is a digital communications strategist, leads social media workshops, and conducts research on artificial intelligence. He's the co-founder of three PR agencies, CMO of Spin Sucks, and president of a consultancy. He's worked in the industry for 25+ years.

He's a LinkedIn Learning and Lynda.com author, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and past-president of CPRS Toronto.

Martin developed a Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches several courses there. He's a social media and PR professor at Seneca College and regularly speaks at conferences across North America.

Martin has published two books of fiction, and an ebook on multimedia storytelling, He has a Master of Communications Management from McMaster-Syracuse Universities.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.