When to Use Videos – and Learn How to Make Them Yourself

Sept. 13, 2019 9 a.m.–5 p.m. EDT
PRSA Professional Development Center
New York, N.Y.
Nonmembers: $845.00
PRSA Members: $645.00
PRSSA Member (student): $225.00

Categories: Emerging Trends, Social Media, Techniques & Tactics

This workshop will teach you how to shoot and edit videos that can be used in media pitches and on social media.

This hands-on workshop will teach attendees how to actually create and edit their own video content. In this hands-on seminar, you will use your phone to shoot video and record interviews, then edit the footage into a 30-second segment. You’ll learn how to correctly frame shots and interviews. You’ll also learn how to properly light your subject and get clean, usable audio. The workshop also will teach you how to host Facebook Live videos. Attendees will need to download free editing software on their laptop or phone before the session. The presenters will teach you how to use the program during the workshop. This workshop is designed for communicators who are responsible for creating news and social media content for their department or client.

By the end of this workshop, participants will be able to:

  • Edit video in an easy-to-use program.
  • Create video content for media outreach and social media success.
  • Recognize when they should — and shouldn’t — make a video.
  • Walk away thinking, “I know video is becoming more important — now I know how to make my own.”


Jason Maderer, senior director, media relations, marketing and ccmmunications, Carnegie Mellon University


Steven Norris, assistant director, social media, Georgia Institute of Technology


Edward Brice Zimmerman, social media manager, Georgia Tech

Currently a Social Media Manager at the Georgia Institute of Technology in Atlanta, Ga. with an emphasis on content creation, Brice has more than 12 years of experience in the fields of video production, social media, photography, graphic design, broadcasting, writing, publications and media relations.

Brice came to Georgia Tech after spending six years as the Director of the Broadcasting and Media Relations for the Fort Myers Miracle minor league baseball organization; an affiliate of the Minnesota Twins. In Fort Myers, Fla., Brice served as the play-by-play broadcaster for a 140-game schedule in addition to full slate of media relations duties.

Before arriving in Florida, Brice began his professional career in the athletic department at Newberry College in South Carolina. He split time between broadcasting collegiate, high school and local athletics at AM 1240 WKDK and serving as a creative services specialist in the Newberry College athletic department.

Brice, 35, currently resides in Smyrna, Ga. with his wife, Diane, and two daughters.


Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.