When to Use Videos – and Learn How to Make Them Yourself

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Emerging Trends, Social Media, Techniques & Tactics


This workshop will teach you how to shoot and edit videos that can be used in media pitches and on social media.

This hands-on workshop will teach attendees how to actually create and edit their own video content. In this hands-on seminar, you will use your phone to shoot video and record interviews, then edit the footage into a 30-second segment using an app on your smartphone (KineMaster). You’ll learn how to correctly frame shots and interviews. You’ll also learn how to properly light your subject and get clean, usable audio. The workshop also will teach you how to host Facebook Live videos. Attendees will need to download free editing software on their laptop or phone before the session. The presenters will teach you how to use the program during the workshop. This workshop is designed for communicators who are responsible for creating news and social media content for their department or client.

By the end of this workshop, participants will be able to:

  • Edit video in an easy-to-use program.
  • Create video content for media outreach and social media success.
  • Recognize when they should — and shouldn’t — make a video.
  • Walk away thinking, “I know video is becoming more important — now I know how to make my own.”


Jason Maderer, senior director, media relations, marketing and communications, Carnegie Mellon University


Steven Norris, assistant director, social media, Georgia Institute of Technology


Edward Brice Zimmerman, social media manager, Georgia Tech


Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.