Digital Communication Certificate Program


Availability
This live online course is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. The Digital Communication Certificate Program will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication.

This brand-new professional development offering is designed as a live, online series of six modules and will launch on May 22, 2019, and run through June 26, 2019, airing each consecutive Wednesday from 3–4:30 p.m. EDT. All modules will be recorded so that participants can listen or review them after the live date or to re-listen in preparation for the final exam. Additionally, member participants will be given access to PRSA’s Online Digital Communication Community, an exclusive online forum offering private access and interactive dialogue with other members taking the course.

The course involves a combination of presenters, with Justin Seibert providing the structure of the core curriculum. Each week he will be joined by one or more experts in various aspects of the week’s topic who will present case studies of how they applied the concepts. After successfully completing and passing the 18-question, multiple-choice test at the end of the series, registrants will be awarded a certificate of completion.

This Certificate Program is Designed for:

  • Manager and senior-level PR and communication professionals.
  • Any professional responsible for managing a corporate communications team.
  • Leaders charged with advising other executives.
  • Professionals responsible for managing digital communications.
  • Marketing professionals.
  • Communicators with five or more years of experience.


By the end of this certificate program, participants will be able to:

  • Apply digital strategy across multiple channels to drive stronger results in a faster, more efficient manner.
  • Analyze the characteristics of the primary personas and discover more ways to use behavior to boost communication results.
  • Understand how to create digital marketing content that gets picked up in search engine results.
  • Enhance social media and content skills to build stronger synergy between channels.
  • Innovate creative strategies for building and maintaining a digital competitive advantage.
  • Create goals and measurements that determine digital success metrics to achieve business results.

Certificate Program Modules:

  • Develop a Winning Digital Content Strategy
  • Developing Personas and Tailoring Messages to Them
  • Digital Storytelling
  • Writing for SEO and the Web
  • Including Innovation in Your Digital Strategy
  • Measuring Your Digital Communication Efforts and Developing a Data-Driven Plan

Presenter

Justin Seibert, president, Direct Online Marketing

Photo of Justin Seibert

Justin Seibert is the president of Direct Online Marketing, a digital marketing agency he founded in 2006. DOM is a top 200 Premier Google Partner that has helped clients on every populated continent sell to over 150 countries around the world. The company specializes in search engine optimization, pay-per-click advertising, retargeting, and social media advertising.

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for each completed module of this course, for a total of 6.0 credits. www.prsa.org/Learning/Accreditation.