Act Like a Communicator, Think Like a CEO

On-Demand, available until April 23, 2020
Recorded April 16, 2019

Categories: Communication Strategy, Leadership & Management, Techniques & Tactics

Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.

In this webinar, Bill Coletti illustrates how the traits of great CEOs can shape the approach to the roles and responsibilities of frontline communicators. Building from his 25 year background having worked with great CEOs and some not so great, Coletti will use rich stories and examples to make the case for CEO thinking. He believes that every communicator can think like a great CEO by doing five things.

By the end of this webinar, participants will be able to:

  • Define what it means to think like a CEO in their day job and how it will make them a better communicator.
  • Explain the five things that great CEOs do that communicators should start doing now.
  • Demonstrate how critical moments and crises serve as a testing ground for their new CEO skillset.


Bill Coletti, CEO, Kith



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.