Executive Communication Online Series: Applying Ethics and Law

This live online course session is not currently available. Email the Professional Development Department to inquire about future availability of this program.

The importance of public relations as a boundary spanner that counsels organizational leadership on ethics and ethical values of stakeholders cannot be overemphasized; with emerging technologies only adding to this challenge into the future. Are you prepared to help a CEO or a board better understand how legal issues impacting public relations should be handled? Have you routinely considered ethical outcomes in your planning process? Are you prepared for the role of your organization’s “moral compass” in its relationship with its varied stakeholders?

In this session, you will discuss the importance of standards for professional behavior in communications, recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.

By the end of this session, participants will be able to:

  • Define integrity and explain the conduct of professional activities in a lawful and principled manner.
  • Reiterate the importance of ethical behavior in adhering to commonly accepted standards.
  • Recognize ethical dilemmas to remedy unethical acts.
  • Understand the First Amendment as a foundational principle for public relations and communications.
  • Articulate conditions for libel and defenses within a given situation.
  • Uphold privacy issues within the federal law regarding identity protection, ethical implications and digital record.
  • Define applicable federal laws regarding disclosure, copyright, trademarks and fair use.