Executive Communication Online Series: Implementation and Evaluation

This live online course session is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Do you understand how to integrate the plan and implementation of your organization’s communication activities with its vision, objectives and strategy? Do you know how to evaluate and report that implementation process for its efficiency and effectiveness?

This session will explore the implementation and evaluation of public relations and communication program goals and objectives; will include the sequence of events required to develop successful timelines and budgets executing planned strategies within an overall plan.

By the end of this session, participants will be able to:

  • Construct specific messages to reach their target audiences.
  • Identify the appropriate channel for specific messages.
  • Establish monitoring tools to guide executing the plan.
  • Develop a timeline and budget for execution.
  • Measure effectiveness of the program through the objectives set.
  • Identify improvements and prepare recommendations for the future.