Executive Communication Online Series: Research and Planning

This live online course session is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Can you provide a knowledgeable response about using research in your organization planning process? Can you explain the difference between primary and secondary research? Do you have a format for developing and writing a public relations plan?

This session will discuss research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues. Participants will learn formal, informal, quantitative and qualitative methods for developing a plan and setting goals based on research findings.

By the end of this session, participants will be able to:

  • Demonstrate when research is indicated and why.
  • Explain the process for evaluating and applying research in their organizational plan.
  • Identify the difference between informal and formal research methods.
  • Identify the problem statement for their plan.
  • Define specific goals and objectives for their plan.