How You MUST Adapt Your Media Relations to Survive and Thrive

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Media Relations, Techniques & Tactics

The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve.

By the end of this webinar, participants will be able to:

  • Understand how to make your media outreach efforts work.
  • Plan and report media relations results that demonstrate real impact.
  • Define word-for-word, real-world examples of successful media relations for you to mimic.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their communications results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.