How You MUST Adapt Your Media Relations to Survive and Thrive
Categories: Media Relations, Techniques & Tactics
The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve.
By the end of this webinar, participants will be able to:
- Understand how to make your media outreach efforts work.
- Plan and report media relations results that demonstrate real impact.
- Define word-for-word, real-world examples of successful media relations for you to mimic.
Presenter
Michael Smart, principal, MichaelSMARTPR
Michael Smart is the trainer and coach PR professionals turn to when they want to improve their media relations results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.
Accreditation
Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.