Win Over Journalists and Influencers in the Changing Media Landscape

On-Demand, available until Feb. 20, 2020
Recorded Feb. 13, 2019

Categories: Emerging Trends, Media Relations, Social Media, Techniques & Tactics

The credibility boost that comes from positive placements in trustworthy media is still unmatched by other forms of marketing. But today’s distracted and inundated journalists and influencers require a more sophisticated type of outreach. That’s why some PR pros are earning far more than their normal share of coverage, while the rest founder.

By the end of this webinar, participants will be able to:

  • Maximize new and better ways to choose your media and influencer targets so they reach your key audiences.
  • Identify successful pitches line by line so you can copy their formula for success.
  • Adopt the storytelling formulas that turn boring ideas into newsworthy and shareworthy content.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their media relations results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.