10 Tech Tools to Make Your Life Easier

On-Demand, available until March 26, 2020
Recorded March 19, 2019

Categories: Emerging Trends, Techniques & Tactics

As PR pros, we have to live and breathe new and emerging technologies so we can always be “cutting edge” and “outside the box.” But DANG is there a lot to follow and keep track of. 

This webinar will break down the latest and greatest tech tools to help public relations practitioners research, develop, plan, manage, execute and measure campaigns and projects. Kate Snyder, APR, principal strategist of Piper & Gold Public Relations, will share tools used by in-house and agency teams across the nation including reviews, real-world examples and personal experiences.

Webinar attendees will walk away with a better understanding and practical applications for tools to make their lives easier, particularly low- and no-cost solutions.

Topics will cover tools for:

– Audience research.
– Media monitoring.
– Social and digital media monitoring and management.
– Project management.
– Team communication.
– Writing and editing.
– Visual design and storytelling.
– Pitching.
– Campaign metrics and measurement. 

Technology can be overwhelming. This webinar will take the work out of learning the best tech tools to help you make your life easier while making your PR campaigns and projects more efficient and effective.

By the end of this webinar, participants will be able to:

  • Identify and evaluate dozens of technology tools for PR.
  • Improve and enhance campaign and project planning.
  • Improve and enhance campaign and project efficiency and efficacy.
  • Manage their workflow and improve the quality of their PR products.


Kate Snyder, APR, principal strategist, Piper & Gold Public Relations

Photo of Kate Snyder, APR

As principal strategist and owner of Piper & Gold Public Relations, Kate works with clients ranging from government agencies to entrepreneurial start-ups helping them tell their stories. She specializes in incorporating digital media into traditional public relations practices. In addition to teaching advertising, digital media, public relations and consumer behavior at Michigan State University, Lansing Community College and Sienna Heights University, she has spoken at conferences around the country on the importance of strategy in social media, building community relations programs and media relations with a customer service attitude.

Kate holds a Master of Science in integrated marketing communications from Eastern Michigan University. She obtained a bachelor’s degree in interdisciplinary humanities from Michigan State University.

Kate currently serves as a national assembly delegate of the Central Michigan Chapter of the Public Relations Society of America and is a Past President. She also sits on the boards of Capital Region Community Foundation and Impression 5 Science Center. She is a founding member of the NextGen@Wharton Steering Committee for the Wharton Center for Performing Arts, where she also sits on Wharton’s Advisory Committee. In 2009, she helped to found the education-focused nonprofit Keep Learning… Our Future Depends On It.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.