Survival Planning: Busting Silos, Breaking Bad Habits and Embracing Your Heresy in Order to Return to Growth

On-Demand, available until March 19, 2020
Recorded Feb. 26, 2019

Categories: Executive Level, Leadership & Management, Techniques & Tactics

Whether we like it or not, and whether we recognize it or not, we’re all in the survival business nowadays. Stakes have never been this high, and the consequences of lethargy, procrastination, risk-averse behavior and innovation avoidance are palpable and irreversible. Entire companies, sectors or industries are falling like flies due to a perfect storm of entrepreneurial momentum, technology advancement and consumer apathy.

Now is the time to rethink “business as usual,” ask tough questions and make tough decisions and tough compromises. This session will offer a world exclusive on “Built to Suck: The Inevitable Demise of the Corporation… and How to Save It?”

Gain insights in three critical areas associated with survival planning:

  • Brand modernization — What is the role for IMC moving forward?
  • Define Talent design — What does collaboration look like in a silo-less world?
  • Business transformation — What new business models and revenue streams should we be thinking about as part of this evolving IMC landscape?


Joseph Jaffe, admiral, The HMS Beagle


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