How Curiosity and Attention Drive PR Outcomes

On-Demand, available until Feb. 28, 2020
Recorded Feb. 21, 2019

Categories: Communication Strategy, Social Media, Techniques & Tactics

Being curious is the one quality that most communicators overlook when creating content and managing client campaigns.

Curiosity also plays an integral role in elevating your career. Savvy PR professionals tap their innate curiosity and apply it to listening, attention and relationships. Connecting the dots between curiosity, attention and business outcomes can significantly improve all aspects of relationships with leaders, stakeholders, clients, journalists, sales and marketing colleagues, and more.

In this 45-minute webinar, you will learn: 

  • The 3-Legged Stool: Curiosity, Questions and Listening
  • 5 Strategies for Applying Curiosity in PR
  • The 1 Question You Must Ask in Every Conversation
  • Living a Curious—and Attentive—Life 


Susan Young, CEO, Get in Front Communications, Inc.

Susan is an award-winning publicity strategist. She is a former radio news reporter and news director. Susan served as Deputy Director of New Jersey Governor Christine Todd Whitman’s Office of Radio & TV and was PR director for a statewide nonprofit. In 2000, Susan founded Get in Front Communications, Inc. The company provides online and in-person trainings for business professionals. Susan is one of the ‘Top 75 Badass Women on Twitter.’ 


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.