The Public Relations Strategist

Fall 2017

The Crisis Issue

Once a crisis hits — and it probably will — nothing is more important to your company than properly managing the situation. Take a few steps now, and your company will thank you later.

In the current divisive political climate, Americans are becoming increasingly interested in hearing from CEOs on hot-button issues. It may not be so simple for executives, though, to decide how to respond.

Today’s distrustful and emotional environment calls for communication that’s more sensitive, targeted and strategic. Learn how integrity can help withstand turbulent conditions.

Cognitive psychology and neuroscience have revealed much about how the human mind works, including understanding messages and influencing interpretation. Here are some insights for communicators.


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