The Public Relations Strategist

Spring 2017


Steve McGaw, CMO of AT&T Business Solutions, explains how a cybersecurity breach can have profound effects on a company’s entire ecosystem of management, employees, customers, suppliers, shareholders and brands.

To reach your brilliant future, you need a plan built on a solid understanding of change. And you can be the strategic adviser who provides such plans for your organizations.

Our clients often look to us to help an individual or company achieve thought-leadership status among key stakeholders. Doing so is, admittedly, easier said than done.

Brent Jones, standards and ethics editor at USA Today, discusses how the news organization is responding inside the newsroom, and with readers, in this era of fake news and media distrust.

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