As PR practitioners, we face challenges that are more dramatic than at any time in our history. Here, Keith Burton examines these and explores the critical questions that our leaders must answer.

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The New Rules of Public Relations Post Election 2016

While every presidential election cycle rewrites some rules, the 2016 campaign will undoubtedly be remembered, discussed and analyzed for decades to come.

3 Common Fears That Arise in the Face of New Ideas

As PR professionals, we are constantly asking others to consider new ideas. That’s why it’s important to anticipate how people will react to new ideas and be prepared to deal with any fears they might have.

Finding and keeping top talent is a priority for every PR agency and, in fact, should be viewed as a top priority for leadership as well.

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Preview 2017

In This Issue

  • In Closing
    What Really Matters to Chief Communications Officers
  • Forward Thinking
    Connecting Millennials to Company Purpose; Delivering Negative Feedback


From the Editor

Digital Edition