Irene Rosenfeld, the chairman and CEO of Mondelez International, is one of the most successful and respected business leaders today.

Here, she discusses how leadership and communication helped her turn around a chronically underperforming company and offers advice for how you can move from "good" to "great."

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6 Leadership Techniques for Executive-Level PR Practitioners

How are today’s PR executives managing in these challenging and changing times?

Ken Jacobs spoke with nine senior-level practitioners to learn more about their leadership philosophies and what’s working for them.

 

Developing a New Generation of PR-Savvy Business Leaders

Judy Phair, APR, Fellow PRSA, explains how the new, research-based PRSA  M.B.A. Program will help future executives appreciate the value of strategic communication and reputation management.

 

In this interview, Stephen Dupont, APR, talks to Timothy Taylor, the "Conversable Economist," about the economic issues that corporate and agency PR executives should consider in the coming year.

 

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