Think Like a CEO

Summer 2013

How might understanding the mind of a CEO help you take stock of your professional strengths and weaknesses?

David R. Grossman, ABC, APR, Fellow PRSA, shares the top 10 things CEOs care about most and offers insight to help you become a more effective leader.


When the ‘Biggest Story in the World’ Unfolds in Your Lobby

In the wake of managing the aftermath of the deadly Boston Marathon bombings at Beth Israel Deaconess Medical Center, Jerry Berger, director of media relations, met with The Strategist and shared an inside look at the tumultuous time for the hospital and the city of Boston.


A World of Publishers, but Too Few Editors: The Choice Between Speed and Accuracy

Today, untrained publishers have immediate access to channels that can spread misinformation faster and farther than ever before. Strategist contributor Ed Cafasso shares how you can mitigate errors and convey credibility to your audience.


The recent crisis at New Jersey’s state university illustrates how failing to involve trusted PR counsel in critical decisions and policy matters can cost your organization its reputation. Here, Virgil Scudder shares key lessons communicators can learn from this debacle.


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