The economic crisis reshaped the playing field for top PR professionals. Ed Cafasso spoke with leading recruiters to learn how communications executives can take advantage of these new opportunities and position themselves for success.

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In the age of newly empowered “e-patients,” Dianne Danowski Smith, APR, Fellow PRSA, says communicators must develop consumer-oriented strategies that promote engagement and conversation.

 

Market Watch: The New World of Public Relations

The impact of new technology is transforming our profession. Tim Fry shares how your agency can meet the demands of today's global businesses.

"I apologize" isn't always enough. Virgil Scudder examines why Lance Armstrong's public confession backfired and shares how your organization can gain sympathy and trust when facing high-profile scrutiny.

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