David K. Grossman, ABC, APR, Fellow PRSA, reflects on his mother’s determination and courage, or “chutzpah,” and wonders how the workplace might be with more courageous conversations for our benefit and the benefit of others. As we begin 2013, he provides the top 13 ways to become a better leader.


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PR Lessons From the 2012 Presidential Campaign

When footage of Mitt Romney from a May 2012 fundraiser became public in September, one of history’s great negative quotes went into the record books. In Virgil Scudder’s “In the C-Suite” column, he discusses the power of soundbites and key lessons to remember so that they persuade the audience rather than cause damage to the speaker.

PR Leadership Study Highlights Global Trends, Future Needs

Leaders are crucial to the success of work teams, organizations and nations, as they affect our work lives and our social lives, influencing how we feel and what we say. Bruce K. Berger, Ph.D., discusses how the Plank Center for Leadership in Public Relations at the University of Alabama is addressing leadership in communication management with 20 research studies during the past five years.

Greg Efthimiou, M.A., APR, describes what the Charlotte, N.C.-based corporate communications team learned from its personal and direct storytelling approach on behalf of their field crews in the aftermath of Superstorm Sandy.

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