Executive-level communicators are often engaged in developing strategic plans for their organizations and clients. Yet with the ever-increasing bombardment of emails, phone calls, tweets and meetings, their capacity to take part in meaningful strategic communication planning suffers. Renée T. Walker, APR, asked senior practitioners in several communication sectors to share their insights and perspectives.

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How Social Businesses Succeed

Ketchum and FedEx recently presented their second Social Business Study, which focuses on the impact of social tools on organizations. They surveyed 55 companies and conducted 24 follow-up interviews to better understand how companies leverage social business. The research revealed four key findings, which you'll find here.

The Perils of Corporate Outspokenness [Video]

Never let your boss or PR staff get blindsided. Those involved in the Chick-fil-A controversy ignored these rules, says Virgil Scudder in his “In the C-Suite” column. Chick-fil-A CEO Dan Cathy triggered a firestorm after his conservative views went viral. Scudder discusses how Chick-fil-A responded to this crisis and managed consumer backlash, and provides steps that senior-level communicators should consider when facing similar scenarios.

Just a few years ago, preparing for a career in public relations was a fairly straightforward proposition. While the industries, products, clients and issues varied, the skills they required were similar. And, whether we were in media relations, issues management or marketing communications, the certain knowledge that we were simply communicators was underneath it all. Here, Susan Balcom Walton, M.A., APR, and Timothy J. Pasch, Ph.D., outline these changing roles.

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