The Crisis Issue

Summer 2012

The expanding influence of social media positions these platforms to serve as powerful — but risky — tools for influencing perception and generating awareness. The George Zimmerman case offers a nearly unprecedented example of leveraging social media in a high-profile trial to galvanize support and mitigate media attention. In this expanded online article, Doris Bloodsworth examines the implications of “social media trials” and what the evolving use of these platforms means for communicators.

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Crucial Communications During a Crisis

“If you can’t communicate effectively, you will not lead,” Helio Fred Garcia says in his latest book, “The Power of Communication.” Communication often determines a leader’s success during a crisis, yet it is often (and unfortunately) overlooked as an essential business skill. In the following Q&A, Garcia talks about the imperative value of context and how to effectively engage key audiences.

The Asset That Will Make or Break Your Career

Regardless of who you are or how high up you are in the corporate hierarchy, if you make a big enough mistake, then you could be fired. Worse, you might actually ruin your career. In his book “The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career,” Chris Komisarjevsky, former CEO of Burson-Marstellar, offers an action plan for strengthening your most important asset.

The recent Costa Concordia cruise ship disaster poignantly demonstrated the critical need for planning and preparation before it’s too late. To prepare for a potential crisis, PR professionals must define safety communications, communicate a culture of safety and understand the role of communications within that culture. Ben Zingman, Ph.D. shares the following takeaways and best practices so that you can implement a potentially life-saving safety plan in your organization. 

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