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CEOs are learning that their privacy may become a casualty of fame. This affects their companies’ reputations and their stock performances, especially when an organization poorly handles a situation. Broaching this territory presents a delicate challenge for PR professionals who don’t want to delve into their boss’s private life. Virgil Scudder provides examples from two high-profile corporations — Apple and Sara Lee —and shares advice on how to handle issues like a CEO’s leave of absence.
The American health care system is an interlocked network of patients, physicians, hospitals, insurers, employers, regulators and other stakeholders. A significant change impacting one component will reshape the entire system. To understand the strategic context of this reform, it’s critical to examine the individual variables affecting the major stakeholders in health care delivery.
The PR practitioner who says, “We got 500 hits, which generated 250 million impressions with an AVE of $2MM!” is a thing of the past. That same person is probably also saying that social media is just a fad and we can ignore it. The Barcelona Principles set the standards. The future is about smart measurement. Andre Manning and David B. Rockland, Ph.D. share ideas on how to implement the Barcelona Principles and put them in action.
You’re a recent college graduate. You’ve revised your résumé, improved your interview techniques and perfected your portfolio. So what’s your next move? Understand and deliver on your co-workers’ expectations. Use the PR skills you’ve learned and approach your employers just as you would any key public. Well-honed skills will be a major factor for success, but you’ll need to understand what other generations value and expect from you.
