The Public Relations Strategist
Winter 2017

The 'Best of' Issue

Tim McIntyre, vice president, communications at Domino’s, details the company’s step-by-step reaction after a vulgar video goes viral. It’s a corporate response suited for the digital age.

Christopher Barger, director of global social media at General Motors, discusses how one of the world's largest automakers handled financial crisis, the resulting social media communications and outreach.

How might understanding the mind of a CEO help you take stock of your professional strengths? David Grossman offers insight to help you become a more effective leader.

It’s not easy for any company to build and cultivate a purposeful brand. Here’s an inside look at how The Coca-Cola Company is using brand journalism to engage with its consumers.
More From This Issue
Fall 2009
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Bridging the Trust Gap
How Public Relations Elevates Brand Value
Summer 2010
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With Honor
The Air Force Receives Best of Silver Anvil Award for Tribute to Fallen Soldiers
Winter 2011
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Inside Out
Employees as Our Best Brand Advocates
Spring 2012
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Looking Through the Turn
Anticipate What Comes Next
Winter 2012
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Power Play
Duke Energy’s Social Media Strategy Highlights Superstorm Sandy Heroics
Winter 2014
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The Search for Authenticity
A Bold Way to Build Brands and Business
Summer 2015
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Harnessing the Power of Social Capital
Strong Relationships Lead to Influence on Strategy
Winter 2015
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Revitalizing Internal Communication
How to Use Strategic Thinking to Engage Employees
Fall 2016
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On the Horizon
Unleashing the Power of Big Data in Public Relations