The Public Relations Strategist

Winter 2017

The 'Best of' Issue

Tim McIntyre, vice president, communications at Domino’s, details the company’s step-by-step reaction after a vulgar video goes viral. It’s a corporate response suited for the digital age.

Christopher Barger, director of global social media at General Motors, discusses how one of the world's largest automakers handled financial crisis, the resulting social media communications and outreach.

How might understanding the mind of a CEO help you take stock of your professional strengths? David Grossman offers insight to help you become a more effective leader.

It’s not easy for any company to build and cultivate a purposeful brand. Here’s an inside look at how The Coca-Cola Company is using brand journalism to engage with its consumers.

More From This Issue

Fall 2009
Summer 2010
  • With Honor
    The Air Force Receives Best of Silver Anvil Award for Tribute to Fallen Soldiers
Winter 2011
  • Inside Out
    Employees as Our Best Brand Advocates
Spring 2012
Winter 2012
  • Power Play
    Duke Energy’s Social Media Strategy Highlights Superstorm Sandy Heroics
Winter 2014
Summer 2015
Winter 2015
Fall 2016