The Public Relations Strategist — Current Issue | The Public Relations Strategist — Spring 2012 Issue
April 12, 2012
Today, there is almost too much opportunity to connect. There are too many things to say, show, demonstrate, photograph and post, to the point that it is overwhelming. The term “content strategy” is gaining favor to describe how to deal with this kind of opportunity overload. People or organizations can’t take advantage of every opportunity to connect or have the ability to create rich content that will captivate every community that they seek to reach.
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