Untapped Strategic Weapon: The Economist

Publication Date: 1996, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-019625
Organization/Author/Firm: Lawrence Chimerine
Specialization(s): Financial Management / Strategic Planning
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


The author argues that communications professionals should use economists much more frequently as weapons in the battle of ideas.