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The Public Relations Strategist — Current Issue | The Public Relations Strategist — Winter 2010 Issue
Publication Date: 2010, Winter
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While personal brands can sometimes be disruptive to the status quo of many companies, they more often reflect positively on an organization and contribute to profitability. The success of a personal brand can amplify the success of corporate brands. If you are wondering what to do next to translate the social media involvement of personnel into meaningful business results. Here are some guidelines.