The Public Relations Strategist — Current Issue | The Public Relations Strategist — Winter 2010 Issue

Recruit and Retain the Best Talent: Why Companies Should Encourage Personal Brands

Publication Date: 2010, Winter

Source: SO02 Public Relations Strategist
Product Code: 6K-011012
Organization/Author/Firm: Ed Schipul

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Summary

While personal brands can sometimes be disruptive to the status quo of many companies, they more often reflect positively on an organization and contribute to profitability. The success of a personal brand can amplify the success of corporate brands. If you are wondering what to do next to translate the social media involvement of personnel into meaningful business results. Here are some guidelines.