Communicating to Employees During Difficult Economic Times

Publication Date: 2010, Winter

Source: SO02 Public Relations Strategist
Product Code: 6K-011009
Organization/Author/Firm: Robin Schell, APR, Fellow PRSA and Stacey Smith, APR Fellow PRSA
Specialization(s): Internal Communications
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Today, employees are faced with a daily barrage of messages — both spoken and unspoken — about the state of the world, the economy, their industry, their organization and their job. Factors from unemployment to housing foreclosures contribute to low morale. What’s an internal communicator to do?