The Public Relations Strategist

The Activist CEO: When It’s Time to Take a Stand

April 24, 2017

[getty news images]
[getty news images]

Chief executives who are uncomfortable with the idea of taking a public stance on controversial political and social issues should probably consider a sentiment from Yogi Berra: “The future ain’t what it used be.” The historical expectation of shareholders has been that a CEO’s job is conservatively focused only on the company’s balance sheet, but those days are over.

Today, shareholders and the public at large aren’t only comfortable with CEOs engaging in societal and policy issues — they expect it of them.

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