Social Security: 4 Steps to Successful Crisis Communications Online

July 22, 2016

[shutterstock]
[shutterstock]

Your crisis communications won’t have an impact if you’re just distributing press releases or releasing statements through the media. With nearly two-thirds of American adults on social networking sites, your brand needs to cast a wider net with its communication — or risk being swallowed whole by a crisis.

A crisis can spread in a matter of moments online. However, if your brand is there to suppress the flames, you can stop it in its tracks. How? By keeping your eyes and ears open, planning ahead and responding accordingly, your brand won’t just be able to mitigate a crisis, but you’ll be able to turn it into an opportunity to engage your audience and boost your reputation.

Here are four steps you need to take to build your social crisis communication plan:

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