The Public Relations Strategist

Staging a Career Reinvention: How a PR Executive Got Into Podcasting

April 26, 2016

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[shutterstock]

Editor’s Note: This is an edited version of the introduction to “The Business of Podcasting: How to Take Your Podcasting Passion From the Personal to the Professional,” by Steve Lubetkin, APR, Fellow PRSA, and Donna Papacosta.

As it turns out, I’ve been preparing to be a podcaster since I was a teenager. I just didn’t know it at the time.

But that experience came in handy as I navigated the treacherous waters into which I was plunged when, after 29-plus years in senior corporate communications roles, I hit the wall of having too much age — and too much compensation — in 2004.

Thrown off the corporate bus after successfully leading communications through two of the biggest bank mergers of the early 2000s (FleetBoston Financial’s acquisition of Summit Bank in New Jersey, and the subsequent acquisition of Fleet by Bank of America), I needed to reinvent myself, and pretty quickly.

But it all goes back to my love for radio, so let me start there.

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