The Power of Engagement: Building Healthy Corporate Cultures

October 13, 2015


This is an edited version of an article that first appeared in “Edelman Connections” in September.

It’s hard to deny that engaged employees are a key competitive differentiator. Creating deeper connections with employees, across organizations and with the wider world, is important for business success.

We recently conducted two studies to explore what internal communications (IC) and HR teams are doing to measure engagement and convert it into a competitive advantage. We found out what’s working and what isn’t, and how we can improve. Here are five key findings:

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