In Closing: Does Playing at Work Inspire Creativity?

October 13, 2015

[paper boat creative/getty]
[paper boat creative/getty]

Being playful in the workplace can be good for business, says Lego CEO Jørgen Vig Knudstorp.

“Creative companies create inspiring environments,” he told The Huffington Post. “We believe in play as a transformative agent in society, and we need more creativity to solve the world’s problems. Play is much more conducive to problem-solving than the traditional ‘I am right and you are wrong, and there is only one way of doing things.’”

Knudstorp is developing a consulting business called Serious Play, which involves group exercises where executives work with special Lego sets to build “confidence, commitment and insight,” he says.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Digital Edition