The Public Relations Strategist

Build Compelling Brand Identities: A Memo From the Social Media Strategies Summit

July 20, 2015


At the Social Media Strategies Summit in New York City on June 9-11, Michael Marinello, head of global communications for technology, innovation and sustainability at Bloomberg, noted that social media platforms are giving today’s top communicators an opportunity to exert greater control over their brand identities, which were once the province of marketing teams.

Social media experts offered valuable strategies for how to build compelling brand identities and content on today’s social networks. Here are some key takeaways from the conference:

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