The Public Relations Strategist

Insights From Fortune’s ‘100 Best Companies to Work For’: 5 Things Every Organization Can Learn

April 14, 2015

[twenty20/corbis]
[twenty20/corbis]

This is an edited version of an article that first appeared in Edelman Connections in March.

Fortune’s latest ranking of the “100 Best Companies to Work For” has many leaders asking, What’s the secret? How can my organization become a top-rated employer of choice? Is there an app for that?

While there’s no magic, one-size-fits-all formula for creating a company people can’t wait to join, we at Edelman have observed the following five trends among this year’s highest-rated organizations, and have included questions to help every employer reevaluate their own workplace:

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