The Public Relations Strategist

In the Moment: Understanding Executive Presence

April 14, 2015

[ikon images/corbis]
[ikon images/corbis]

“Executive presence” is the latest leadership buzzword. Like shovels to snow, apparently you can’t conquer one without the other. Websites scream it. Search engines look for it. Coaching firms promise to teach you how to get it. So what actually is it? Articles and self-proclaimed experts categorize executive presence as “gravitas,” “charisma,” “people who have ‘it’” and those who can “command a room.”

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