In Closing: A New Gadget for James Bond in 2015 — an Updated Marketing Strategy

December 31, 2014

[sunset boulevard/corbis]
[sunset boulevard/corbis]

It used to be that details about an upcoming James Bond film — its title, star, leading lady, cool car, etc. — would dribble out one by one during the months before the movie’s release.

But in the Internet age, secrets are difficult to keep, so Sony Pictures announced the news about the next installment in the franchise all at once in a live-streaming event on Dec. 4.

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