The Public Relations Strategist

Is Your Team Under the Influence? Skills That PR Leaders Need to Overcome the Temptation to Pay-for-Play

October 16, 2014

[oliver burston/getty]
[oliver burston/getty]

The contemporary communications and PR leader faces more pressure to succeed than ever before. With an ever-increasing number of distribution channels available, we need to have a greater arsenal of strategies and tactics to distribute our organization’s and clients’ key messages to break through the clutter.

I was fortunate to hold several leadership roles early on in my career. I have worked for many small advertising and PR agencies, as well as corporations and nonprofits. The leadership roles I have held throughout my career have demonstrated to me that client and business expectations will continue to increase.

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