The Public Relations Strategist

Missing Airliner Coverage Creates Questions on Crisis Communication

July 15, 2014

On March 8, Flight MH370, a Boeing 777 carrying 239 people from Kuala Lumpur, Malaysia, to Beijing, vanished after takeoff. It has since eluded an international search party in what may be the most expensive and far-reaching search for a missing aircraft in history.

While the missing airliner has left many questions unanswered, the big question for communicators has been: Where was the crisis communication plan?

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Digital Edition