Public Relations Tactics

July 2017


Imagine a day where everything, from your car and your clothes to the tree outside your home, is connected to the internet. This future refers to the IoT, or the Internet of Things.

A PRSA and APPrise mobile survey finds that while companies have embraced social media to connect with audiences, they are still relying on more established technology.

As VP of comms and diversity strategy at Pitney Bowes, Sheryl Battles understands leadership challenges. Here, she discusses building relationships and inspiring others.

For communicators, virtual reality is a key focus for 2017 and beyond. But companies are still defining standards and discovering the narrative potential of this nascent technology.

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