Public Relations Tactics
July 2017
Digital/Social
Imagine a day where everything, from your car and your clothes to the tree outside your home, is connected to the internet. This future refers to the IoT, or the Internet of Things.
A PRSA and APPrise mobile survey finds that while companies have embraced social media to connect with audiences, they are still relying on more established technology.
As VP of comms and diversity strategy at Pitney Bowes, Sheryl Battles understands leadership challenges. Here, she discusses building relationships and inspiring others.
For communicators, virtual reality is a key focus for 2017 and beyond. But companies are still defining standards and discovering the narrative potential of this nascent technology.
More From This Issue
Digital/Social
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'The Race for Relevance'
Social Media Demands New PR Competencies -
Compliance Check
Does Your Social Media Use Comply With Regulations? -
OK Computer
Machine Learning, but for People - 7 Ways to Make Social Media Work for Your Campaign
- The Dos and Don’ts of Influencer Marketing
- Collision Conference Recap
This Just In
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PR Blotter
July 2017
Editor's Corner
Profiles in PR
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A Leader at Every Level
Lea-Ann O’Hare Germinder on Mentoring and Volunteering