It’s hard to know how to elevate your brand in the ever-changing digital landscape. Natalie Ghidotti, APR, breaks down today’s hottest social media apps, while discussing how to use influencer marketing with internet audiences.

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Even as the profession evolves to meet today’s fast-paced and content-filled world, there are some skills that PR professionals should never abandon. Greg Rokisky revisits four timeless communication strategies.

6 Media Techniques From Government Communicators

Working cooperatively with the media is a must. Doreen Overstreet, APR, a public information officer for government services at Orange County Government, highlights six methods for effective communication with reporters.

In a Q-and-A with Managing Editor Amy Jacques, Emily James, APR, associate director of public and media relations, discusses how she got her start in communications and how public relations helps protect and grow the NCAA brand.

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