Public Relations Tactics

October 2017


There’s much to gain by connecting with student-run PR agencies. Cal State Fullerton’s Douglas J. Swanson, APR, provides an overview on why they are a win-win for everyone.

The key to launching your own consultancy is not being overwhelmed by the challenge ahead, but breaking it down into manageable pieces. Here’s your 90-day plan.

Houston Texans star J.J. Watt helped raise more than $37 million for Hurricane Harvey relief. His successful  fundraising underscores the valuable role of credible influencers today.

It’s critical to exercise care when generating lesson plans from current events. Prof. David W. Brown offers suggestions for academics to stay objective in classroom discussions.

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