This coming year will be an exciting time for PR practitioners to take on new challenges and continue to grow our skill sets. Here are a few areas where you’ll be sure to focus in 2017.

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What Does the ‘New’ Washington Mean for PR Pros?

As we consider how our profession must adapt to the changing mood of the electorate (and therefore of the consumer) since Election 2016, here are three principles to consider.

5 Steps to Build and Buff Your Personal Brand

This year, in addition to the great work that we’re doing on behalf of clients, let’s make a commitment to look inward and focus on expertly communicating our own brand stories.

Jane Dvorak, APR, Fellow PRSA, is the Society’s 2017 chair. Here, Dvorak talks more about the strategic plan and the growth opportunities ahead for PRSA.

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Preview 2017

Content Management

Organizational Skills


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