Most young professionals want to prove their leadership potential — within their organization and also as part of the different communities to which they belong.

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Hilary Fussell Sisco, Ph.D., APR, on PR Education Inside and Outside the Classroom

“PR education is concentrating on how organizations are shaped and the influence that public relations can have when professionals are able to serve in a management role,” says Hilary Fussell Sisco, Ph.D., APR.

5 Simple Ways to Build Measurement and Analytics Competence

Measurement and evaluation have become pressing issues for the PR profession, and demonstrating tangible value of PR efforts has never been more important.

You know it’s important to have a plan or road map for accomplishing your goals. But do you realize the journey is as important as the destination?

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