With new advances in technology, clients and agencies can feel overwhelmed when planning strategies, which is why Susan Suggs, APR, urges PR professionals to think in a new digital dimension.

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Tim O’Brien, APR, debunks four common work-related myths that plague independent PR practitioners.

With March Madness just around the corner, Tactics interviewed Melissa Kleinschmidt, APR, about how storytelling factors into her role as assistant director of strategic initiatives for the NCAA.

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